Video about the event

Sunday 19 February 2012

It's Rotary Week- Tell your community, tell the world!!

6 days to go. Great to get another registration from our home district 1070 as we head into the home straight!. Entry number 102 from the Provisional Rotary Club of Kettering. Also had confirmation today that both the Rotaract club of Tuzla 99 and Rotary Club of Tuzla 99 will be the first entries from a 23rd country Bosnia Herzegovina.

This morning I sent out another email to all the confirmed participants and please look out for daily email updates and reminders as we get ever closer to the big day.

As you will all be frantically preparing the final event details, in this very last week, there is a huge opportunity all of the participating clubs to really build the excitement and entry numbers in your local areas. Its been wonderful to read about so many clubs who have got local press coverage, radio coverage and in some cases TV and celebrity attention. This being Rotary week with the anniversary on Thursday, its a wonderful time to showcase our event and everything that we do.

For those of you on twitter, RIBI here in the UK are running a very prominent twitter campaign, using key hashtags #rotaryday #rotaryendpolio - We will be tweeting all week up till Thursday adding those tags to our existing #rotaryglobalswim. Just tonight, Sarah Bosomworth from Rotary club of Knaresborough had a message of support and response from ex GB olympic swimmer / tv presenter Sharon Davies, there are many dozens of UK, Australian, US and other international swimmers out there on twitter - when they hear of an event like this, something that's never been done by anyone in the history of the sport there is bound to be interest.

Clearly the same applies to all the media campaigners, the people with very high followings. Don't expect them to instantly reply to all tweets, but keep trying - you never know where it will lead.

Here's some great examples of using social media - our friends and brilliant supporters down under Howard Tong and Dick Garner have a fantastic blog with 10s of 1000s of followers and they have all the local events showcased here http://public-image-action.blogspot.com/p/global-swimarathon.html

If you are inspired by the swimarathon videos we've produced -why not record your own promotional video for your event and share it on local facebook pages - here's a brilliant example from the Rotary Club of Perth Ontario Rotary Club of perth promo video - this was also broadcast on local radio








Clearly local press coverage will always help here's another one from Rotary Club of Cebu City http://www.sunstar.com.ph/cebu/sports/2012/02/15/pages-rotary-s-swimarathon-targets-world-record-206345

To make sure you've got enough swimmers on the day, well worth getting down to the pool where you are staging the event and talking with local swimming clubs and school groups having lessons - you could get 30-50 participants signed up in 1 go!

Let's make this a magical event we will always remember!!



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